About the event
An experiential management event where students establish and operate stalls featuring authentic rural products, traditional crafts, indigenous food products and village-based enterprises. Students show how rural businesses identify customers, set prices, promote products, negotiate with buyers and generate sales. The central principle: "Real Products, Real Customers, Real Business Decisions." An event information brochure is available; contact the coordinator for more information.
Rules & regulations
- Evaluation is based on practical understanding of marketing, entrepreneurship, financial management, rural development, sustainable business practices and customer relationship management.
- Judges may inspect the stall, interview students, examine records and ask teams to justify product selection, pricing, sourcing and sales performance.
Judgement criteria
Stall inspection, student interviews, records, and justification of product selection, pricing, sourcing and sales performance.
Recognition
Trophies to winners & certificates to all participants and winners.
Event coordinators
General rules (all events)
- Submit your entries by 18 November 2026 to avoid the last-minute rush, using the registration form on each event page.
- Registration is free for all events except Solo Dance, Solo Singing, Online Gaming (BGMI), Group Dance and Ramp Walk (₹100 per participant per event). DJ Night entry pass is ₹250 per person.
- All team members must be from the same college.
- Participants must fill a separate form for each event.
- Each institute must select a team leader, whose name should be intimated along with the confirmation letter.
- The Host Institute reserves the right to make any changes to the schedule as deemed appropriate.
- Participants must carry their identity cards on the day of the competition; failing this, they will not be allowed to participate.
- Disobedience of rules may lead to disqualification.
- The use of any unfair means, such as gadgets, prompting, etc., is strictly prohibited.
- The decision of the judges will be final and binding in case of any discrepancy or dispute.
Certificates will be awarded to all winners and participants of every event.